The Colmar Playbook
Executive Insights for Smarter Telecommunications Decisions
Whether you're a board member, property manager, developer, or asset owner, navigating today's telecommunications landscape can be overwhelming. The Colmar Playbook was created to simplify complex topics into practical guidance, helping you make informed decisions with confidence.
Explore our growing library of resources covering broadband strategy, provider agreements, emerging technologies, and industry best practices.
Understanding Telecommunications Agreements
Telecommunications agreements are among the most important long-term contracts a community will enter. The right agreement can reduce costs, improve resident satisfaction, and future-proof your property. The wrong one can limit flexibility for years.
Understanding the available models is the first step toward making the right decision.
Questions Every Board Should Ask
Before signing any telecommunications agreement, every board should ask:
Does this agreement support our community's long-term goals?
Are we comparing multiple providers?
What happens when technology changes?
Who owns the infrastructure?
Can residents upgrade services?
What service guarantees are included?
How are outages handled?
Are there termination or renewal risks?
Have all financial incentives been disclosed?
Is this agreement truly in our community's best interest?
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One Community. One Agreement.
A Bulk Agreement provides internet, television, or telecommunications services to every residence under a single master contract negotiated by the association or property owner.
Residents typically receive services automatically, while the community benefits from volume pricing and standardized service levels.
Best For
• Condominium Associations
• Homeowners Associations
• Multifamily Communities
• Student Housing
• Senior Living
Advantages
✔ Lower monthly costs
✔ Consistent resident experience
✔ Simplified billing
✔ Strong negotiating leverage
✔ Predictable budgeting
Considerations
• Contract duration
• Upgrade provisions
• Future technology requirements
• Service level guarantees
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Flexibility Meets Value
A Partial Bulk Agreement combines community-wide services with resident choice.
Typically, high-speed internet is included for every resident, while television, premium channels, voice services, or upgraded internet speeds remain optional.
This model has become increasingly popular because it balances affordability with flexibility.
Why Communities Choose Partial Bulk
• Lower association costs
• Higher resident satisfaction
• Greater flexibility
• Easier technology upgrades
• Better long-term scalability
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Preferred Access Without Mandatory Service
An Exclusive Marketing Agreement gives one provider exclusive rights to market within a community.
Residents are not required to purchase services from that provider. Instead, the provider receives preferred marketing access while residents retain the freedom to subscribe if they choose.
EMAs are often used when communities want to preserve resident choice while creating a structured relationship with a preferred provider.
Ideal For
• Existing communities
• Competitive markets
• Communities not ready for bulk service
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Competition Encouraged
A Non-Exclusive Marketing Agreement allows multiple providers to market services within the same community.
No provider receives exclusive marketing rights, encouraging competition while maximizing resident choice.
Advantages
• Maximum resident flexibility
• Competitive pricing
• Multiple service options
• Reduced exclusivity
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The Future of Connected Communities
Managed Wi-Fi transforms connectivity from individual apartment or home networks into one professionally designed, managed, and monitored property-wide network.
Residents enjoy seamless connectivity while ownership benefits from centralized management, stronger security, and future-ready infrastructure.
Today's smart communities increasingly rely on Managed Wi-Fi to support connected devices, smart building technologies, remote work, streaming, and evolving resident expectations.
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Traditional Individual Purchasing
Under a retail model, each resident contracts directly with their preferred internet provider.
While this provides maximum consumer choice, communities generally lose the purchasing power and strategic advantages associated with negotiated agreements.
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Building for Tomorrow
Fiber infrastructure has become one of the most valuable long-term investments a community can make.
Whether deploying Fiber-to-the-Home (FTTH), upgrading existing infrastructure, or planning new construction, communities should evaluate technology that supports increasing bandwidth demands for years to come.
Proper infrastructure planning today reduces costly upgrades tomorrow.
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Creating Competition Creates Better Outcomes
A properly managed Request for Proposal (RFP) encourages providers to compete on pricing, technology, service levels, implementation timelines, incentives, and contract flexibility.
An effective RFP should evaluate much more than monthly pricing.
Important considerations include:
• Infrastructure ownership
• Upgrade commitments
• Resident support
• Service Level Agreements (SLAs)
• Technology roadmap
• Financial incentives
• Contract flexibility
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Bulk Rate
A negotiated monthly rate paid by the association for services delivered community-wide.
Door Fee
A one-time payment made by a provider based on the number of residences served.
FTTH
Fiber-to-the-Home infrastructure providing dedicated fiber connectivity directly to each residence.
SLA
A Service Level Agreement defining performance standards, response times, uptime commitments, and remedies.
Revenue Share
Financial compensation provided to ownership based on subscriber participation or negotiated commercial terms.
Infrastructure Rights
Contractual provisions governing ownership, maintenance, upgrades, and future access to telecommunications infrastructure.
Why Independent Advice Matters
Telecommunications providers naturally recommend solutions that align with their business objectives.
An independent advisor evaluates every opportunity from one perspective:
Yours.
At Colmar Strategic Consultants, we help communities understand their options, compare competing proposals, negotiate stronger agreements, and build technology strategies designed for long-term success.
Our objective isn't simply to negotiate a contract.
It's to help communities make smarter technology decisions that continue delivering value for years to come.